From the President
Hello and welcome to NuShoe. In 1993 I was hired as an intern for a family-owned shoe repairing business in San Diego, California. I worked for the company for several months before actually visiting the main location where all of the repair work was performed. I can still vividly remember the impression I had on my first visit to the factory: the bustling activity, the smell of shoe polish and leather, and the sounds of shoe stitchers and the nailing of heels. What compelled me to enter the industry were the fantastic craftsmanship and the pride of workmanship that the repairmen demonstrated.
That, plus I saw as a huge opportunity to add modern customer service and marketing to the age-old business of shoe repair. What we have done at NuShoe is just that: taken incomparable quality and packaged it into a convenient service available over the Internet. This is possible due to the proliferation of web-related commerce, and to shipping services that make time and distance irrelevant. We have also changed our manufacturing process from "repair" to "renewal", or as we like to call it "NuCrafting ". NuCrafting is the process of rebuilding a shoe with materials that are as good if not better than the original materials. This distinction represents a significant difference between NuShoe and your local repair shop, and one in which we take great pride and great pains to maintain.
At NuShoe, our mission statement is simple: "To provide the highest quality craftsmanship and best customer service possible every day, with every customer, and with every pair of shoes". I believe we can fundamentally change this industry by using the Internet to access customers and educate an entirely new customer base. However, it all comes back to quality and customer service. I believe we provide the highest quality that can be found anywhere in our industry, and we strive to compare ourselves with the best customer service organizations found anywhere. You have my personal guarantee that if you as a NuShoe customer are not satisfied in any way, we’ll make it right for you. That is a 100% guarantee of customer satisfaction. We always welcome any ideas you have that can make us even better. Please feel free to email me at email@example.com.
Thanks again for visiting www.nushoe.com. We hope to see your comfortable favorites here soon!
President, NuShoe, Inc.